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ANDREA WILLIAMS, PhD

UX Researcher 

Hi, I'm Andrea,
nice to meet you.

I’m a UX Researcher who partners with product, design, and engineering teams to reduce uncertainty, clarify priorities, and design experiences people can trust.

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My background spans applied UX research, ethnographic inquiry, and university-level teaching, often in parallel. I’ve partnered with product, design, and engineering teams—and taught future practitioners—to navigate complexity, surface meaningful insight, and translate research into thoughtful, real-world decisions across healthcare, financial, and public-facing services.

 

Feel free to contact me via email:

ms.andreawilliams@gmail.com

or message me on LinkedIn.

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What I've been working on 

I’ve spent over 15 years working across UX research, service design, and facilitation, often in parallel across academic and industry contexts.

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Alongside applied UX research, I’ve taught and developed university-level courses, including Critical Issues in Deep Listening at Virginia Commonwealth University. In these roles, I designed curriculum, facilitated complex discussions, and guided students through research methods centered on empathy, critical thinking, and sense-making. Teaching has sharpened how I frame complex problems, communicate insight, and lead cross-functional inquiry.

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In industry, I’ve served as a strategic UX research partner across healthcare, fintech, edtech, and public-sector contexts, leading generative research in complex, often regulated environments. My work has focused on uncovering friction in customer and employee journeys, translating qualitative insight into clear opportunity areas, and informing product, service, and platform decisions. Across domains, my emphasis has been on reducing user burden, clarifying decisions, and designing experiences people can trust.

Research Foundations

My research practice is grounded in deep listening, ethnographic inquiry, and an interest in how people experience complex systems in everyday life.

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I began studying soundscapes and human behavior through the lens of acoustic ecology, conducting field research, interviews, and participatory observation to understand how environments shape perception, memory, and decision-making. Early work included contributing to open-source sound mapping initiatives and applying human-centered design methods to urban planning and public service challenges in NYC. 

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This foundation continues to inform how I approach UX research today: listening carefully, designing studies that surface lived experience, and translating insight into clear, actionable direction for design and product teams.

What I'm curious about

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“Somewhere, something incredible is waiting to be known."

I’m curious about how deep listening and reflective practices can surface insights that are often missed in traditional research—particularly emotional context, unspoken needs, and how people make sense of complex or high-stakes experiences.

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Alongside my product and service research work, I run an independent research and facilitation practice, Resonant Beings, focused on Deep Listening as a method for building empathy and understanding the human inner landscape. This work draws from human-centered design and qualitative research to explore how attention, reflection, and intention shape meaningful experiences.

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This perspective also informed my contribution as an interviewee in Conscious UX: Leading Human-Centered Design in the Age of AI (2024), a book by Rikki Teeters, examining how designers and researchers can lead with compassion, inclusion, and responsibility as AI reshapes our field. These questions continue to shape how I approach UX research—especially in environments where trust, clarity, and human impact matter most.

CONTACT

© 2026 by Andrea Williams

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