UX Researcher/UX Designer/Instructor
FinEQUITY
Learn how to provide tools for financial futures for families in spite of incarceration
OVERVIEW
CHALLENGE: Incarceration removes one's credit that is needed to rent an apartment or buy a home. FinEQUITY provides micro-loans to formerly incarcerated folks to be able to build credit. How can we address unmet user needs of FinEQUITY's users in terms of financial literacy and wellbeing?
MY ROLE: UX Researcher with UXRLab team for non-profit fintech client, FinEQUITY
CLIENT:
FinEQUITY was founded in 2019 by Briane Cornish to support the financial wellbeing of those impacted by the criminal justice system. finEQUITY currently provides both free and membership-based tools and services including credit checks, micro-loans for building credit, and an in-prison education program.
PROJECT-BASED BUSINESS OBJECTIVES:
Develop a statement of user needs to inform new program ideation.
THREE GOALS:
1. Identify unmet user needs outside of finEquity's current scope of tools and services.
2. Prioritize unmet user needs within finEquity's current framework.
3. Discover evidence-based recommendations and align them with the unmet user needs.
TIMELINE: 3 months