FinEQUITY

Learn how to provide tools for financial futures for families in spite of incarceration

Screen Shot 2024-02-21 at 7.24.51 PM.png

OVERVIEW

CHALLENGE: Incarceration removes one's credit that is needed to rent an apartment or buy a home. FinEQUITY provides micro-loans to formerly incarcerated folks to be able to build credit. How can we address unmet user needs of FinEQUITY's users in terms of financial literacy and wellbeing?

MY ROLE: UX Researcher with UXRLab team for non-profit fintech client, FinEQUITY

CLIENT:

FinEQUITY was founded in 2019 by Briane Cornish to support the financial wellbeing of those impacted by the criminal justice system. finEQUITY currently provides both free and membership-based tools and services including credit checks, micro-loans for building credit, and an in-prison education program.

PROJECT-BASED BUSINESS OBJECTIVES:

Develop a statement of user needs to inform new program ideation.

THREE GOALS:

1. Identify unmet user needs outside of finEquity's current scope of tools and services.

2. Prioritize unmet user needs within finEquity's current framework.

3. Discover evidence-based recommendations and align them with the unmet user needs.

TIMELINE: 3 months

PRODUCT: SLIDE DECK PRESENTATION FOR FINEQUITY

RESULTS

FinEQUITY found our results to be "very fruitful"! They were excited about our findings, and they requested more quotes from users so we provided more quotes while still protecting the anonymity of the population of users we were working with.